Why the model naming weirdness? F750 and F850? - BMW F800 Riders Forum & Registry



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  1. #1
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    Why did BMW use the name F750GS when the engine is basically the same engine as the F850GS? I know the F850GS pumps out about 13 more HP but both engines are the same displacement: 853 cc. What gives? There must be some good reason??? Color me curious . . .

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    Richard230's Avatar
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    Why is my 800cc F650GS named that way, too? Apparently it is a marketing thing for BMW. The 650/700/750 models are their idea of naming the lower-power, less-expensive, models of the 800/850 bikes. The numbers seem to be representative of the prestige and value of the model and has nothing to do with the engine size. Sort of like an Oldsmobile 88, verses a Oldsmobile 99.
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  5. #3
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    Quote Originally Posted by Richard230 View Post
    Why is my 800cc F650GS named that way, too? Apparently it is a marketing thing for BMW. The 650/700/750 models are their idea of naming the lower-power, less-expensive, models of the 800/850 bikes. The numbers seem to be representative of the prestige and value of the model and has nothing to do with the engine size. Sort of like an Oldsmobile 88, verses a Oldsmobile 99.
    But that deviates from how BMW names the other models in their lineup, and it deviates from the norms of BMW and other m/c manufacturers all the way back to about the beginning of motorcycling.

    So, it's a marketing strategy. OK.

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    Richard230's Avatar
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    I bet BMW retained a consultant to come up with that marketing strategy for their mid-priced models.
    Richard - Current bikes: 2016 BMW R1200RS, 2018 16.6 kWh Zero S, 2011 Royal Enfield Bullet 500 Classic, 2009 BMW F650GS, 2020 KTM 390 Duke, 2002 Yamaha FZ1 (FZS1000N) and a 1978 Honda Kick 'N Go Senior. 

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  9. #5
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    Quote Originally Posted by Richard230 View Post
    I bet BMW retained a consultant to come up with that marketing strategy for their mid-priced models.
    I was never in marketing but I bet, given a couple of days, I could come up with a naming convention that would be clearer, more descriptive, and have the correct engine displacement, as part of the name. It would just require different distinctive 3-4 digit suffixes on the prefixes F650, F700, F800, F850, etc..

  10. #6
    notacop is offline The original Schwartz Wald Troll
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    " deviates from the norms of BMW"

    It's what I've thought for years. BMW is full if deviants. Kinda gives me a warm feeling. But I wouldn't drop the soap in the corporate shower.
    like the old 650 singles. they were F's and then G's because another group, the twin group, wanted that part of the alphabet.
    Trying to make sense of it unless you speak High German is pointless.

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  12. #7
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    OK. Bottom line is that there's no sense to it. Thanks everyone.

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    Quote Originally Posted by DArtagnan View Post
    OK. Bottom line is that there's no sense to it. Thanks everyone.
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    With the BMW cars, the last numbers were the engine capacity, eg, 325 was a 2.5 litre engine.
    On newer cars, once turbos were being used, the numbers stayed the same but the engine capacity was less.
    BMW said that this was because the smaller turbo engines had similar power rating to the older larger capacity non-turbos, therefore kept that numerical sizing.

    Mercedes Benz are now doing a similar thing with their cars.

    Therefore, maybe the derated F750 may have a similar output to a 750cc engine
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  18. #10
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    Only BMW knows. According to the road test that Motorcycle Consumer News posted in January, there isn't much difference in power:

    — F750GS: 72.88 bhp 54.56 pound-feet torque. The F750 makes more torque over a wider range
    — F850GS: 76.23 bhp 51.93 pound-feet torque. The F850 doesn't make more horsepower than the F750 until it is past 7000 rpm.

    For the extra money, you get better suspension components and instrument panel; that's about it.

    I'm sticking with my 2014 F700GS, which has the wonderful underseat tank and side-fill gas cap. Different source, so numbers aren't directly comparable, but:

    — F700GS 55 kW (73.75 bhp) 77 Nm (56.8 pound-feet torque)

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    Steve and Rose I think is spot on. From what I read years ago about the F650/F750/F850 was the rated power it was tuned for. This is why a F750 may have more torque that the same cc F850. But I think it had to do with CC's and insurance in the past.
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    I think the marketing strategy actually costs them sales. I've had an f650,700 and now 750 and I always get the "isn't it a beginners bike" line. The image hurts sales and moving up to the larger bikes is either too expensive or too large for many of us. I'm 5'8", getting older and the other BMW adv bikes are just too big. BMW would attract more people with a simple name change such as an F850 and F850R. It gives a larger audience the choice they need and stops the "beginner" stigma. BMW still has plenty of beginner bikes to sell. They apparently also have plenty of "beginner" marketing staff.

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  22. #13
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    I have been told that BMW's "logic" is that the F700 is detuned to produce about the same amount of power as the F800 if it were a 700cc engine in the same state of tune. Same logic for F750 and F850 models.

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  24. #14
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    There is no logic. It's just stupid.

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    They should do like the new Triumph... the "street" oriented 900 is the GT and the "dirt" oriented 900 is the Rally
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